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Micro-brand:

What is it ?:
Micro-branding - a system:
1. Ensuring equal conditions for both new and old, large and small suppliers.
2. Non-state consumer protection.
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Problem:
Why prefer not to buy cheap - at the new producers?
Why prefer not to buy cheap - at new vendors?
- Because it is a risk, - Purchased product may break on Day 2, a new seller can disappear on the 2nd day, and it will be difficult to make a complaint.
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Institute Disadvantages "brand�:
"-" Feeding the state of corruption: We have to use the services of state guarantee in the form of licensing, certification and inspection.
"-" Braking new sprouts: Progressive ideas hinder not so much on the market is not blowing from the old forms, but the absence of a mechanism of consumer checks.
"-" Overpayment "brands".
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Location "delirium", "micro-brand"? Libertariantstvo:
The idea of ??micro-branding emerged in the mainstream anarchist search:
How to do without the state?
How to protect yourself from the state and other rackets, etc.? - Creating a "proletarian" parallel RECIRCULATION.
Micro-production, - how to ensure their competitiveness.
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Solution: Consumer Community:

Internet has greatly helped to promote new producers - making it possible to find reviews on their products.
Analogues:
1. Consumer Society.
2. The State Register of unreliable suppliers.
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Why do you need to enclose the new system? Disadvantages reviews:

"-" Non-specialized search: search reviews conducted normally - ordinary unsuitable for this search engine.
"-" The ability to falsify reviews sellers. - For example, there are many sites that lure money and showing fake reviews.
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Consumer Society:

"-" "Pockets" - ie, the "system" control of state structures and the "brands".
"-" Do not use the most effective - Internet tools.
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Efficient Consumer Society DB:
1. Independent
2. Virtual - Virtuality associated with independence. - Do not use the power of the state machinery.
3. Global.
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Mechanisms:

Easy search:
The system, which helps you quickly locate information.
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�bureaucratic" rules of filling in the forms of complaints and other information.
- It is necessary to ensure easy retrieval
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100% transparency, 100% freedom of information.
Anyone can lay a complaint.
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100% freedom of speech.
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Municipality:

- Horizontally.
- "Patrol" - such as Wikipedia.
- Standards and regulations. The consensus mechanism of generating. See "consultative structures."
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Analogues:
- Wikipedia
- NPOs, NGOs.
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Human "branding" rather than legal:

- Ie, the authorities appear not de-personalized corporate, and - people person.
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Recommendations Network:

- Simple, visual, automatic chain, in which it is easy to find a connection with the product to their friends.
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Multi-level "black", "white" lists of people.

Ratings - in many properties.